Path to success for DevRel
Scribble from Mary Thengvall's amazing blog "The DevRel Path To Success: Awareness, Enablement, Engagement", which talks about what are the key elements of a developer relations team.
- Foundational Categories- Awareness, Enablement and Engagement
- Functions of DevRel - Developer Advocacy, Experience and Community Management
- Understanding the balance b/w the three functional categories
- Awareness
- Making sure that developers know about the product, making them aware of the targetted product's existence.
- Enablement
- Documentations, guides, tutorials, existing libraries, use-cases, etc. to enable the developers to use your product.
- Making developers understand that using your product solves their problems can be a huge plus point for them to adopt the product.
- Engagement
- Engaging with the community.
- Developer Advocacy
- Developer Experience
- Community management
Click to zoom,.
- Responsible for making sure the community is aware
- Producing content like blog posts, live streaming, public speaking/talks, etc.
- Building relations ships in the tech industry.
- Making sure the team is aware of relevant feedback from the community.
- Responsible for standardization, accessibility of documentation for developers.
- ^ allows the team to put a finishing touch after a fantastic talk from the developer advocate at a tech conference.
- Gives people the confidence to know that the product can solve their problems with the help of fantastic guides and resources available.
- Working with the most engaged community members.
- ^ those who run meetups, speak at events on the company's behalf.
- Goal is to build a stronger community of people as well as connections.
- Awareness OF
- team's existence
- the feedback that the community is willing to provide
- types of processes that can be provided
- DevRel qualified leads
- Enabling to
- serve the community better
- better communicate with customers
- write, speak and code in public.
- Engaging co-workers with the community with conferences, social media, forums, etc.
- Awareness OF
- existence of various products and projects
- team and mission
- resources
- Enabling THEM
- get up and running quickly and easily
- successful in their role
- try new things along with amplification of work
- Engaging
- using forums, slack, social media, conferences, meetups
- contributing and collaborating to move members up the pyramid of engagement
- Understand company goals
- Find allies in your company
- Awareness in the marketing dept.
- Enablement in product and engineering.
- Engagement in support and customer success team.
- Prioritizing your task and working across teams to accomplish goals.