Path to success for DevRel
Scribble from Mary Thengvall's amazing blog "The DevRel Path To Success: Awareness, Enablement, Engagement", which talks about what are the key elements of a developer relations team.
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Scribble from Mary Thengvall's amazing blog "The DevRel Path To Success: Awareness, Enablement, Engagement", which talks about what are the key elements of a developer relations team.
Last updated
Was this helpful?
Foundational Categories- Awareness, Enablement and Engagement
Functions of DevRel - Developer Advocacy, Experience and Community Management
Understanding the balance b/w the three functional categories
Awareness
Making sure that developers know about the product, making them aware of the targetted product's existence.
Enablement
Documentations, guides, tutorials, existing libraries, use-cases, etc. to enable the developers to use your product.
Making developers understand that using your product solves their problems can be a huge plus point for them to adopt the product.
Engagement
Engaging with the community.
Developer Advocacy
Developer Experience
Community management
Responsible for making sure the community is aware
Producing content like blog posts, live streaming, public speaking/talks, etc.
Building relations ships in the tech industry.
Making sure the team is aware of relevant feedback from the community.
Responsible for standardization, accessibility of documentation for developers.
^ allows the team to put a finishing touch after a fantastic talk from the developer advocate at a tech conference.
Gives people the confidence to know that the product can solve their problems with the help of fantastic guides and resources available.
Working with the most engaged community members.
^ those who run meetups, speak at events on the company's behalf.
Goal is to build a stronger community of people as well as connections.
Awareness OF
team's existence
the feedback that the community is willing to provide
types of processes that can be provided
DevRel qualified leads
Enabling to
serve the community better
better communicate with customers
write, speak and code in public.
Engaging co-workers with the community with conferences, social media, forums, etc.
Awareness OF
existence of various products and projects
team and mission
resources
Enabling THEM
get up and running quickly and easily
successful in their role
try new things along with amplification of work
Engaging
using forums, slack, social media, conferences, meetups
contributing and collaborating to move members up the pyramid of engagement
Understand company goals
Find allies in your company
Awareness in the marketing dept.
Enablement in product and engineering.
Engagement in support and customer success team.
Prioritizing your task and working across teams to accomplish goals.
