Path to success for DevRel

Scribble from Mary Thengvall's amazing blog "The DevRel Path To Success: Awareness, Enablement, Engagement", which talks about what are the key elements of a developer relations team.

The DevRel Path to Success: Awareness, Enablement, Engagement — Mary Thengvall - Community BuilderMary Thengvall - Community Builder

Blog

Summary:

• Foundational Categories- Awareness, Enablement and Engagement

• Functions of DevRel - Developer Advocacy, Experience and Community Management

• Understanding the balance b/w the three functional categories

Scribbles:

Foundational Categories-

• Awareness

  • Making sure that developers know about the product, making them aware of the targetted product's existence.

• Enablement

  • Documentations, guides, tutorials, existing libraries, use-cases, etc. to enable the developers to use your product.

  • Making developers understand that using your product solves their problems can be a huge plus point for them to adopt the product.

• Engagement

  • Engaging with the community.

3 Functions of Developer Relations-

• Developer Advocacy

• Developer Experience

• Community management

Click to zoom,.

Developer Advocacy

• Responsible for making sure the community is aware

• Producing content like blog posts, live streaming, public speaking/talks, etc.

• Building relations ships in the tech industry.

• Making sure the team is aware of relevant feedback from the community.

Developer Experience

• Responsible for standardization, accessibility of documentation for developers.

• ^ allows the team to put a finishing touch after a fantastic talk from the developer advocate at a tech conference.

• Gives people the confidence to know that the product can solve their problems with the help of fantastic guides and resources available.

Community Management

• Working with the most engaged community members.

• ^ those who run meetups, speak at events on the company's behalf.

• Goal is to build a stronger community of people as well as connections.

Internal Community

Internally -> Co-workers

• Awareness OF

  • team's existence

  • the feedback that the community is willing to provide

  • types of processes that can be provided

  • DevRel qualified leads

• Enabling to

  • serve the community better

  • better communicate with customers

  • write, speak and code in public.

• Engaging co-workers with the community with conferences, social media, forums, etc.

Externally ->

• Awareness OF

  • existence of various products and projects

  • team and mission

  • resources

• Enabling THEM

  • get up and running quickly and easily

  • successful in their role

  • try new things along with amplification of work

• Engaging

  • using forums, slack, social media, conferences, meetups

  • contributing and collaborating to move members up the pyramid of engagement

How to find balance b/w the 3

• Understand company goals

• Find allies in your company

  • Awareness in the marketing dept.

  • Enablement in product and engineering.

  • Engagement in support and customer success team.

• Prioritizing your task and working across teams to accomplish goals.