> For the complete documentation index, see [llms.txt](https://scribbles.devrel.page/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://scribbles.devrel.page/community-management/using-community-to-drive-growth.md).

# Using community to drive growth

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Video
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## Summary:

* Organizations realizing the importance of go-to-community rather than go-to-market for driving business growth.&#x20;
* Understanding the existing metrics from go-to-market.
* Explaining how metrics for go-to-community has more impact on the community than go-to-market.
* Sharing your story is a must when trying to grow.
* Treat communities are ongoing research and development function.
* Leverage community members and advocates to do the marketing for you!&#x20;
* Marketing does help you grow, but only up to a certain point, every organization depends on the community to drive growth from there.

## Scribbles:

* Making opportunities where no one loses knowledge — everyone gains knowledge.
* Language itself can create a sense of hostility in some ways — and something that we should really take seriously.
* Expanding the term 'developer' opens up more opportunities for all.
* In order to get Go-To-Community integrated into the culture, you need to explain the metrics of community in terms of the known and functioning Go-To-Market strategy.
* ***Tracking sentiment among developers*** — how did developers feel about the product and how did this influence the company strategy as a whole?&#x20;
* Community + DevRel =. how you listen to your people!&#x20;
* ***Market side vs Community side: Old way of thinking -- Better Culture: Synthesis of Market and Community.***
* Sharing stories is one of the most important things we can do as community builders.
* The community team is in ways an R+D function

> "I dont think there is developer market, there is a developer community, and we need a community team to reach that"

* DevRel, Community, Marketing = all diff teams...or is DevRel & community manager = same team.
* ***Let the community do the marketing for you***.

### Potential of having a great community

* Product growth&#x20;
* R\&D&#x20;
* Marketing!

### If adoption is a future success — how can you tap into the future of your org. through Go To Community.

* Marketing will help you grow, but there will be a ceiling to that growth. If you want to grow beyond that, you will need community. The scale possible with the community can never be possible with marketing.
* Marketing is not community building<br>

> ***"Stories we share are tools for driving change" - Sam Ramji***