Using community to drive growth

How you drive business growth with Community and why you need a Go-to-Community strategy, not just Go-to-Market.

https://www.youtube.com/watch?v=W23wXzEFK8Ewww.youtube.com

Video

Summary:

• Organizations realizing the importance of go-to-community rather than go-to-market for driving business growth.

• Understanding the existing metrics from go-to-market.

• Explaining how metrics for go-to-community has more impact on the community than go-to-market.

• Sharing your story is a must when trying to grow.

• Treat communities are ongoing research and development function.

• Leverage community members and advocates to do the marketing for you!

• Marketing does help you grow, but only up to a certain point, every organization depends on the community to drive growth from there.

Scribbles:

• Making opportunities where no one loses knowledge — everyone gains knowledge.

• Language itself can create a sense of hostility in some ways — and something that we should really take seriously.

• Expanding the term 'developer' opens up more opportunities for all.

• In order to get Go-To-Community integrated into the culture, you need to explain the metrics of community in terms of the known and functioning Go-To-Market strategy.

• Tracking sentiment among developers — how did developers feel about the product and how did this influence the company strategy as a whole?

• Community + DevRel =. how you listen to your people!

• Market side vs Community side: Old way of thinking -- Better Culture: Synthesis of Market and Community.

• Sharing stories is one of the most important things we can do as community builders.

• The community team is in ways an R+D function

"I dont think there is developer market, there is a developer community, and we need a community team to reach that"

• DevRel, Community, Marketing = all diff teams...or is DevRel & community manager = same team.

• Let the community do the marketing for you.

Potential of having a great community

• Product growth

• R&D

• Marketing!

If adoption is a future success — how can you tap into the future of your org. through Go To Community.

• Marketing will help you grow, but there will be a ceiling to that growth. If you want to grow beyond that, you will need community. The scale possible with the community can never be possible with marketing.

• Marketing is not community building

"Stories we share are tools for driving change" - Sam Ramji