Using community to drive growth

How you drive business growth with Community and why you need a Go-to-Community strategy, not just Go-to-Market.


  • Organizations realizing the importance of go-to-community rather than go-to-market for driving business growth.

  • Understanding the existing metrics from go-to-market.

  • Explaining how metrics for go-to-community has more impact on the community than go-to-market.

  • Sharing your story is a must when trying to grow.

  • Treat communities are ongoing research and development function.

  • Leverage community members and advocates to do the marketing for you!

  • Marketing does help you grow, but only up to a certain point, every organization depends on the community to drive growth from there.


  • Making opportunities where no one loses knowledge — everyone gains knowledge.

  • Language itself can create a sense of hostility in some ways — and something that we should really take seriously.

  • Expanding the term 'developer' opens up more opportunities for all.

  • In order to get Go-To-Community integrated into the culture, you need to explain the metrics of community in terms of the known and functioning Go-To-Market strategy.

  • Tracking sentiment among developers — how did developers feel about the product and how did this influence the company strategy as a whole?

  • Community + DevRel =. how you listen to your people!

  • Market side vs Community side: Old way of thinking -- Better Culture: Synthesis of Market and Community.

  • Sharing stories is one of the most important things we can do as community builders.

  • The community team is in ways an R+D function

"I dont think there is developer market, there is a developer community, and we need a community team to reach that"

  • DevRel, Community, Marketing = all diff teams...or is DevRel & community manager = same team.

  • Let the community do the marketing for you.

Potential of having a great community

  • Product growth

  • R&D

  • Marketing!

If adoption is a future success — how can you tap into the future of your org. through Go To Community.

  • Marketing will help you grow, but there will be a ceiling to that growth. If you want to grow beyond that, you will need community. The scale possible with the community can never be possible with marketing.

  • Marketing is not community building

"Stories we share are tools for driving change" - Sam Ramji

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