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Using community to drive growth
How you drive business growth with Community and why you need a Go-to-Community strategy, not just Go-to-Market.
Video
- Organizations realizing the importance of go-to-community rather than go-to-market for driving business growth.
- Understanding the existing metrics from go-to-market.
- Explaining how metrics for go-to-community has more impact on the community than go-to-market.
- Sharing your story is a must when trying to grow.
- Treat communities are ongoing research and development function.
- Leverage community members and advocates to do the marketing for you!
- Marketing does help you grow, but only up to a certain point, every organization depends on the community to drive growth from there.
- Making opportunities where no one loses knowledge — everyone gains knowledge.
- Language itself can create a sense of hostility in some ways — and something that we should really take seriously.
- Expanding the term 'developer' opens up more opportunities for all.
- In order to get Go-To-Community integrated into the culture, you need to explain the metrics of community in terms of the known and functioning Go-To-Market strategy.
- Tracking sentiment among developers — how did developers feel about the product and how did this influence the company strategy as a whole?
- Community + DevRel =. how you listen to your people!
- Market side vs Community side: Old way of thinking -- Better Culture: Synthesis of Market and Community.
- Sharing stories is one of the most important things we can do as community builders.
- The community team is in ways an R+D function
"I dont think there is developer market, there is a developer community, and we need a community team to reach that"
- DevRel, Community, Marketing = all diff teams...or is DevRel & community manager = same team.
- Let the community do the marketing for you.
- Product growth
- R&D
- Marketing!
- Marketing will help you grow, but there will be a ceiling to that growth. If you want to grow beyond that, you will need community. The scale possible with the community can never be possible with marketing.
- Marketing is not community building
"Stories we share are tools for driving change" - Sam Ramji