Using community to drive growth

How you drive business growth with Community and why you need a Go-to-Community strategy, not just Go-to-Market.

Summary:

Organizations realizing the importance of go-to-community rather than go-to-market for driving business growth.
Understanding the existing metrics from go-to-market.
Explaining how metrics for go-to-community has more impact on the community than go-to-market.
Sharing your story is a must when trying to grow.
Treat communities are ongoing research and development function.
Leverage community members and advocates to do the marketing for you!
Marketing does help you grow, but only up to a certain point, every organization depends on the community to drive growth from there.

Making opportunities where no one loses knowledge — everyone gains knowledge.
Language itself can create a sense of hostility in some ways — and something that we should really take seriously.
Expanding the term 'developer' opens up more opportunities for all.
In order to get Go-To-Community integrated into the culture, you need to explain the metrics of community in terms of the known and functioning Go-To-Market strategy.
Tracking sentiment among developers — how did developers feel about the product and how did this influence the company strategy as a whole?
Community + DevRel =. how you listen to your people!
Market side vs Community side: Old way of thinking -- Better Culture: Synthesis of Market and Community.
Sharing stories is one of the most important things we can do as community builders.
The community team is in ways an R+D function

"I dont think there is developer market, there is a developer community, and we need a community team to reach that"

DevRel, Community, Marketing = all diff teams...or is DevRel & community manager = same team.
Let the community do the marketing for you.

Marketing will help you grow, but there will be a ceiling to that growth. If you want to grow beyond that, you will need community. The scale possible with the community can never be possible with marketing.
Marketing is not community building

"Stories we share are tools for driving change" - Sam Ramji

Last updated 3 years ago