Building community flywheels

Let's take a dive into learning what flywheels are and how to make them, eventually using them to build better communities.


  • Every community builder out there has felt like this at some point -- finding that initial traction with ongoing discussions can be hard.

    • Start with easy discussions, like introduction posts.

    • Experiment with writing posts

    • Creating a regular or ritual post

  • The point with all of these mini flywheels is you can’t write stuff and expect magic to happen, you need to find actions to elevate your content.

  • Great communities are built on great ethics, kindness, and human behavior.

  • Build all that ⬆️ into your community, one small flywheel at a time.

  • Community guidelines do not make a great culture, actions do.

Having a flywheel that encourages great community culture not only encourages others to copy your ‘good actions, but featuring selected community activities also indicates things you want to see within the community.

  • Giving and helping are at the heart of great communities.

  • Community culture does not happen overnight.

  • Flywheels take practice, lots and lots of practice. Failing is a part of the process.

  • Flywheels are the things you do, the process, the daily tasks.


  • The main challenge faced by a community builder -- trying to achieve a constant flow of activity.

  • A thriving community is one that feels like there is the right balance of activity.

Ways to increase the quantity/quality of activity

  • more discussions

  • more members

  • creating more value

  • events that matter

  • more connection

Community funnel of hope

  • Consider funnels in terms of flywheels.

    • Effective flywheel creates energy

    • Energy leads to growth 📈


  • Instead of funnels, we are using flywheels

  • An effective flywheel creates energy or traction, which then naturally leads to growth.

  • The key is to figure out a set of actions that support each other and keep doing them

Build on Flywheel

  • bring energy and traction, usually in the form of more or higher quality activity

  • add value to the community

  • align with your goals and vision

Life of Flywheel

  • A flywheel or multiple connected flywheels have grown and evolved there will be a time it comes to a natural end.

  • What worked 5 or 10 years ago most certainly won’t work today.


  • flywheel actions like this will help you get where you want to be

  • people will naturally gravitate towards you when you come to launch a blog, a newsletter, podcast or a community.

  • when you have that gravity = people join your community!

The things are great to know people, but how does it translate to building community?

You can’t build community without:

  • Knowing your people

  • Conversing with them

  • Creating something of value

Example of a Flywheel

“I want more members” flywheels

  • Think about what it is members need

  • How you can align that to your community vision

  • Start by getting to know your people.

On Twitter (Example)

  • Instead of subscribing to their newsletter, you follow them. Bonus points for building trust by participating in the conversation.

  • The above are a few examples of creating flywheels and how it evolves further using Twitter as a real-life example can be seen below.

There are more examples of flywheels on the blog, make sure you check them out! 👋🏼😊

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