DevRel Scribbles
  • What are Scribbles?
  • Index
  • Developer Advocacy
  • Developer Advocates
  • Life as a developer advocate
  • Modernising Red Hat’s enterprise developer program
  • Engaging 9-year-old software developers
  • Making 22-year-olds love 26-year-old software
  • Dogfooding developer products: gathering insights from internal hackathons
  • How far does your ethical responsibility stretch for the tech your devs create?
  • Outside the lecture theatre
  • How do you design programs for diversity?
  • Build the Platform Your Developers Actually Want
  • Measuring dev rel programs far beyond marketing activities
  • Developer Evangelism
    • Developer Evangelists
    • How to rock a technical keynote
    • The Art of Slide Design
    • The Art of Talk Design
    • The Art of Story Design
    • Dev events beyond 2021
  • Developer Experience
    • The Power of Content
    • Building a Developer Community in an Enterprise World
    • How to lose a dev in three ways
    • Developer relations, why is it needed?
    • The hierarchy of developer needs
    • GitHub is your documentation landing page
    • Docs as engineering
    • Commit messages vs. release notes
    • A11y pal(ly)- crafting universally good docs
    • Inspiring and empowering users to become great writers, and why that’s important
    • Solving internal technical documentation at Spotify
  • Community Management
    • Building community flywheels
    • DevRel = Community Management?
    • Creating high-quality communities
    • How to grow a healthy Open-Source community?
    • Managing communities at scale
    • Using community to drive growth
    • Useful community success metrics
    • Communities aren't funnels
    • How to mobilise your community during a pandemic
  • Managing a DevRel Team
    • Developer Relations + Product
    • Distributed developer relations
    • Understanding company goals
    • DevRel Qualified Leads (DQL)
    • Path to success for DevRel
    • How to move up in your organization
    • Four pillars of DevRel
    • Building your DevRel dream team
    • Managing the burnout burn-down
    • I messed up and I’m going to get fired
    • How to report on community relationships without being creepy about it
    • How to scale a developer relations team
  • Misc
    • Is developer relations right for you?
    • Tooling your way to a great DevRel Team
    • Planning your DevRel career
    • Success metrics as narratives
    • Get executive buy-in or else
    • Introduction to the AAARRRP devrel strategy framework
    • Strategy for developer outreach
    • Connecting dev rel and product
    • Performance DevRel
    • Ultimate cheat codes for healthier travel
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  • Summary
  • Scribbles
  • Leveraging ambassador programs for marketing
  • Tips for better community lead

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  1. Community Management

Managing communities at scale

Orbit CEO Patrick Woods and Community Lead Rosie Sherry, discuss how you manage a community at scale and the lessons learned scaling up along the way with Ben Lang, Community Lead at Notion.

PreviousHow to grow a healthy Open-Source community?NextUsing community to drive growth

Last updated 3 years ago

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Summary

  • Notion really focused on the top of the funnel i.e. user acquisition.

  • From there, the Ambassador program proved useful in building community.

  • Educating the community.

  • Identifying power users, and making the power users feel valued.

Scribbles

  • Investing early in communities helps in the long run.

  • The biggest pieces initially starting up the community were templates and the ambassador program.

  • Two things they focused on: Top of funnel sign-ups, helping users understand how to use notion better.

  • Lessons learned from empowering ambassadors -- work to make sure they're feeling as supported as possible and helping them tap into what they manage most

  • Fostering better relationships with core users - making people who already value your product feel valued.

  • Word of mouth is still a very reliable and trustworthy tool that can be leveraged by building genuine community leads.

  • Notion employee's favourite Notion tool? -- keyboard shortcuts, callouts, toggles,

  • Notion's unique artwork has helped achieve a unique branding of its own. It has also become a huge marketplace for templates, logos, characters, and all sorts of artwork inspired by existing Notion's theme.

Leveraging ambassador programs for marketing

Why invest heavily in marketing when you have ambassadors? 🙃

  • No like for real, there are always people out there who genuinely believe in the product and do not look for any monetary value.

  • For folks likes these, being part of the community, contributing toward's the growth of the product is more satisfying than the monetary value to compensate for their time invested in the process.

Tips for better community lead

  • Systemize things faster.

  • Build systems and processes.

  • Document everything whenever possible.

Video