# Managing communities at scale {% embed url="" %} Video {% endembed %} ## Summary * Notion really focused on the ***top of the funnel*** i.e. ***user acquisition***. * From there, the ***Ambassador program*** proved useful in building community. * ***Educating*** the community. * ***Identifying power users***, and making the power users feel valued. ## Scribbles * ***Investing early in communities*** helps in the long run. * The biggest pieces initially starting up the community were ***templates*** and the ***ambassador program***. * Two things they focused on: Top of ***funnel sign-ups***, helping ***users*** understand ***how to use notion better***. * Lessons learned ***from empowering ambassadors --*** work to make sure they're feeling as supported as possible and helping them tap into what they manage most * ***Fostering better relationships with core users*** - making people who already value your product feel valued. * ***Word of mouth*** is still a very reliable and trustworthy tool that can be leveraged by building genuine community leads. * Notion ***employee's favourite*** Notion tool? -- keyboard shortcuts, callouts, toggles, * ***Notion's unique artwork*** has helped achieve a ***unique branding*** of its own. It has also become a huge marketplace for templates, logos, characters, and all sorts of artwork inspired by existing Notion's theme.
### Leveraging ambassador programs for marketing #### Why invest heavily in marketing when you have ***ambassadors***? 🙃 * No like for real, there are always people out there who genuinely believe in the product and do not look for any monetary value. * For folks likes these, being part of the community, contributing toward's the growth of the product is more satisfying than the monetary value to compensate for their time invested in the process.
### ***Tips for better community lead*** * Systemize things faster. * Build systems and processes. * Document everything whenever possible.